Kevin Fret, a Puerto Rican social media star who billed himself as the primary brazenly homosexual Latin lure artist, was fatally shot in San Juan early Thursday, based on the police and native information reviews.
Mr. Fret, 25, was driving on a motorbike within the Santurce neighborhood at about 5:30 a.m. when he was shot twice, within the head and the hip, the police stated. He was taken to a close-by hospital, the place he was pronounced lifeless.
His demise got here amid widespread concern about crime in Puerto Rico; on Wednesday, the highest F.B.I. official there stated the island was going through “a disaster of violence.”
In an article revealed in April, Paper Journal referred to as Mr. Fret “Latin lure’s first brazenly homosexual pioneer.” That month, he launched a single titled “Soy Así,” or “I’m Like This.”
The “Soy Así” video, which has been seen over 500,000 occasions on YouTube, opens with Mr. Fret sporting a glittery crop prime and matching skintight pants, holding a (presumably pretend) rifle. Surrounded by girls in skimpy outfits, he boasts about his seems, make-up and designer gear, and calls himself “the reincarnation of Frida Kahlo.”
“I’m an individual that doesn’t care what anyone has to say,” he told the magazine.
“Young gay guys or young lesbians that are looking at me now like a role model, like wow, if he did it, and he don’t care what anybody else has to say, I can do it.”
Latin trap originated in the Caribbean in the mid-2000s, mixing Southern hip-hop with local sounds. Bad Bunny, Messiah and Ozuna — all of whom have worked with Cardi B — are among its best-known practitioners.
In a statement to Billboard, Mr. Fret’s manager, Eduardo Rodriguez, said his client was “an artistic soul, a big-hearted dreamer.”
“His passion was music,” he added, “and still had a lot to do.”
In July, Mr. Fret appeared in a video by the artist Mike Duran, for a song called “Diferente.” There were familiar tropes — money, bikinis — but Mr. Fret’s appearance, rapping in a rainbow mesh T-shirt in a hot tub, and later in a crisp white shirt with a glitter crown and impossibly long eyelashes — was, in fact, very different.
Samy Nemir Olivares, a Puerto Rican author and activist who lives in New York, stated Mr. Fret represented hope for folks like himself, who had confronted bullying and harassment for his or her sexual orientation.
“Kevin Fret represented a refreshing view in a music style that may be very homophobic and really machista,” he stated.
Mr. Fret used the braggadocio and performativity of the style to make the case for inclusivity, Mr. Nemir Olivares argued.
“In Puerto Rico, that’s an act of resistance,” he added.
But it surely didn’t all the time go easily. Mr. Fret had responded forcefully after he was the goal of homophobic threats within the lyrics of a rival artist, which left some questioning whether or not his killing had been motivated by hate.
The police have been trying to find one other man on a motorbike who was with Mr. Fret when he was discovered, however shortly fled. There was no indication of the motive to date.
Mr. Fret had additionally lived in Miami in current months. In June, he was charged with battery after a combat within the Brickell neighborhood. Mr. Fret stated he had been attacked due to his sexuality.
He had a big following on Instagram, however no posts have been seen on Thursday, indicating that he could have deleted earlier posts. There was only one “story”: a non secular saying that interprets to “Pray, calm down and let God do the remainder.”