The Info Commissioner’s Workplace (ICO) has fined Brexit Marketing campaign group Vote Go away £40,000 ($53,000) for sending out practically 200,000 unsolicited textual content messages.
The textual content messages contained a hyperlink to the marketing campaign web site alongside details about its ambitions.
They had been despatched within the run-up to the EU referendum in 2016.
The ICO mentioned the group had been unable to show that everybody who acquired the message had consented to the contact.
Vote Go away mentioned it had gathered numbers from individuals who had contacted it.
It mentioned the numbers got here from web site enquiries, texts it had acquired in response to different promotions and from working its personal soccer competitors.
Early on within the marketing campaign, Vote Go away launched a contest with a prize of £50m for appropriately guessing the results of all 51 video games within the 2016 European soccer championship.
The percentages of profitable the competition – which Vote Go away funded by an insurance coverage coverage – had been calculated at one in 5,000,000,000,000,000,000,000.
In accordance with the ICO, Vote Go away mentioned that because the referendum it had deleted information of the consent, the telephone numbers the messages had been despatched to and the amount of messages despatched and acquired.
The ICO put the determine at 194,154 messages.
The e-mail tackle supplied on the Vote Go away web site not works.
“Spam texts are an actual nuisance for hundreds of thousands of individuals and we are going to take motion towards organisations who disregard the regulation,” mentioned Steve Eckersley, ICO Director of Investigations.
“Direct advertising is not only about promoting services. It is also about selling an organisation’s goals and beliefs.
“Political campaigns and events, like every other organisations, must adjust to the regulation.”