Top – Chris Evans’s new Virgin Radio show attracts a million listeners

0
13

Chris Evans

Picture copyright
Dan Charity

Picture caption

Chris Evans took over the Virgin breakfast present in January

Chris Evans has helped Virgin Radio break the a million listener barrier, the most recent Rajar rankings present.

His new breakfast present attracted a median weekly viewers of 1.05 million within the first three months of 2019.

Virgin Radio as a complete was averaging about 480,000 listeners per week earlier than he joined.

Evans moved to Virgin in January after leaving BBC Radio 2, the place he attracted round 9 million listeners throughout his decade on the breakfast present.

The DJ stated he moved to Virgin as a result of he “needed a brand new mountain to climb”, including: “I am again in my religious house and loving each minute of it.”

The brand new host of the Radio 2 breakfast present, Zoe Ball, saved the viewers there comparatively regular in her first three months within the job.

She recorded 9.05 million listeners within the first quarter of this yr – simply 18,000 down on Evans’s final set of figures.

Ball stated she was “supersized giddy” over the figures and thanked listeners “for giving us an opportunity and for getting so concerned within the present’s antics”.

Information enhance

There was a substantial improve in listeners for information programmes and stations within the three months working as much as UK’s meant departure date from the European Union on the finish of March.

About 364,000 additional listeners tuned in to BBC Radio 4’s In the present day programme, taking its common weekly viewers to 7.16 million.

Picture caption

Justin Webb and Mishal Husain are among the many In the present day programme’s presenters

BBC Radio 5 Stay’s breakfast present additionally went up by 214,000 listeners to 2.14 million.

Equally, business information station LBC celebrated the very best attain of its 47-year historical past, with 2.25 million weekly listeners on common.

Elsewhere, Radio 1’s breakfast host Greg James dropped barely, by 67,000 listeners, to five.04 million.

The Kiss breakfast present additionally noticed a dip of round 50,000 listeners, to 1.7 million nationally, after the departure of Rickie, Melvin and Charlie, who spent a decade with the station.

Evaluation

Picture caption

Zoe Ball took over the Radio 2 breakfast present from Evans in January

By Steven McIntosh, BBC Information leisure reporter

Given what number of schedule adjustments have not too long ago taken place in radio, that is probably the most vital Rajar quarter for a while.

However, as at all times, the uncooked numbers do not give us the total image.

Firstly, Zoe Ball and Chris Evans have not but technically accomplished what’s generally known as a “full e book” (the quarter begins on New 12 months’s Day and Ball did not begin her present till 14 January, whereas Evans’s started on 22 January).

It is also price noting that many station bosses care extra about complete hours than attain, significantly in business radio, the place extra promoting will be bought relying on how lengthy listeners are tuning in for.

A few of the different huge radio beasts are lacking from this quarter’s figures totally. For instance, Simon Mayo’s new present is absent from the most recent Rajar information.

That is partly as a result of the previous Radio 2 drivetime presenter has joined a model new station, Scala, which solely launched in March and will not report any outcomes in any respect till later this yr.

However even when we did have information for Scala, we would not have figures for Mayo’s present particularly as a result of he hosts the mid-morning slot, and Rajar solely publicly releases information for breakfast programmes and stations general.

READ  Paisley city centre evacuation brought on by 'stink bomb'

LEAVE A REPLY

Please enter your comment!
Please enter your name here